111121122012 Not some elaborate ternary base number (
which equals 268007 in decimal, for my fellow nerds 
) but the numerical time and date for the whole alleged period of enlightenment in 2012 (
or apocalyptic horror if the nonsense of the new film would have you believe!)
11:11am on 21st December 2012 = 111121122012
268007 in the UK is also the telephone number of
Clarke Jeffries Ltd, an Insurance Brokers in Hereford.
Conspiracy Theorists may now make a film (
or the genius that is Robert Rankin may write a book) around the plot that a new young temp, working for Clarke Jeffries Insurance Brokers of Hereford, concocted the whole 2012 Mayan Mystery by a fiendishly clever combination of scaremongering and ternary base mathematics (
with the obvious assistance of the brains behind the plan, one Clarke Jeffries, Professor of Mathematical Sciences at the University of Toronto), in order to increase their sales of insurance, to those scared that 2012 will mean the literal end of the whole of civilisation, in order to hit their targets and be offered a full-time job (
starring Sandra Bullock)
.....Clarke Jeffries.......Clarke Jeffries Ltd, Hereford......................................Sandra BullockYes, I have a creative imagination!
There is some elegant beauty in mathematics sometimes.